Technology

Contextual Relevance

proprietary contextual targeting technology reads and understands our publishers' sites in real time. The technology then activates keywords and phrases in the body of the site with a double underline. The ad is served to the reader when they hover their mouse pointer over the double underlined word(s). In addition, traditional IMUs can be populated on the publishers' sites if there is space set aside. This approach puts the most targeted and compelling messages in front of the most receptive and interested customers at precisely the right time.

Available Inline Ad Design

's inline ads were designed to allow you to present your page in a professional manner, without the added clutter and markup of banners and other traditional advertisement methods. When a user comes to your site will scan the page and determine the topic(s) of the content and decide which advertisements will be most effective for that page. The advertisements are then inserted into the page, but remain almost invisible until the user hovers their mouse over a relavent keyword.

Before Mouse-over
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After Mouse-over
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Design flexibility

ads are available in a variety of formats to ensure that the advertisement is presented in the best possible light. The in-text ads can include logos, flash animation, text, or video.

Extensive Customization

The publishers are able to control background colors, number of ads per page, and other parameters to ensure the consistent look and feel of their sites and the seamless integration of ads.

Simple Installation

ads are extremely easy to implement. provides our publishers with code to be inserted into their pages. All of the processing is taken care of by 's servers and puts no strain on our publishers servers.

code